5 Data Points About Mobile Ad Market Size & Growth in 2014

  • Mobile Ad revenues surged 105% in 2013 and will rise another 75% this year to touch a whopping $31 Billion in 2014

  • Google will account for 46.8% and Facebook will account for 22% of that $31 Billion market. Most of Facebook’s shared is expected to come from Google’s dimnishing position

                                                                                                              [inpost_gallery thumb_width="200" thumb_height="200" id="" random="0" group="0" border="" thumb_margin_left="5" thumb_margin_bottom="0" thumb_border_radius="2" thumb_shadow="0 1px 4px rgba(0, 0, 0, 0.2)" post_id="509" sc_id="sc1395608850147"]

  • Twitter, Pandora & Millenial Media will follow in with sub 10% revenue shares.

  • 53% of Facebook’s revenue came from mobile ads, specifically app install ads in Q4 last year. 33% of Google’s revenue in 2014 will be contributed by mobile.

  • In UK – mobile advertising will overtake newspaper ad revenues of £2 Billion in 2014

 

 

 

 

 

Image Courtesy: Forbes.com

Mobile Ad revenues surged 105% in 2013 and will rise another 75% this year to touch a whopping $31 Billion in 2014 Google will account for 46.8% and Facebook will account for 22% of that $31 Billion market. Most of Facebook’s shared is expected to come from Google’s dimnishing position                                                                                                               [inpost_gallery thumb_width=”200″ thumb_height=”200″ id=”” …

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About Arun Varma

Arun Varma is the Vice President, APAC at KissMyAds, one of the worlds leading mobile ad networks. He has more than 10 years of working across a plethora of digital marketing channels like Search, Social and Mobile. He has previously worked with Google, be2 and holds an MBA from HULT International Business School Boston, United States.

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